The context
Dalí Universe sought to establish a formal presence in China and launch a heavyweight exhibition in Shanghai. The project required more than an event producer. It needed a local partner who could support legal market entry, coordinate full exhibition execution, and help unlock the commercial potential of an on-site retail program.
Our solution
ArtShelf supported the project across three connected layers. First, we provided full consulting support for the setup of the client's Chinese subsidiary, helping build a compliant local operating foundation. Second, we managed the end-to-end execution of the Dalí x Old City Hall exhibition, transforming a historic Shanghai landmark into a public-facing art destination. Third, we curated and supplied thematic art books and merchandise for the on-site store so the exhibition could create revenue beyond ticketed attendance.
- Full consulting support for Chinese corporate setup and compliance.
- Turnkey execution of a major Shanghai exhibition in a landmark venue.
- Curated art books and merchandise for on-site museum retail.
- Integrated legal, operational, and commercial delivery into one local workflow.
The impact
The result was a seamless market entry for a globally recognized art IP and a highly successful, revenue-generating exhibition in the heart of Shanghai. The project demonstrated ArtShelf's ability to operate across strategic setup, premium exhibition execution, and commercial cultural retail.